People Make the Difference

In preparing this year’s Annual Giving campaign at Brentwood Academy we wanted to focus on impact. Institutions make impact, but moreover the people in the institution are making the impact. My goal in this video and campaign, “Impact Your World,” was to pull out different people that have been impacted by Brentwood Academy and furthermore are making an impact as an alumnus of BA, impacting their community and in-part, changing the world. The result was incredible. Shooting video in their place of influence gave context to where each person was making a difference and making an impact. This was produced as a short montage video to introduce the campaign, as we get further into the campaign we will begin to roll out each person’s more in-depth video story.